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SJ Insights Launches Senior Social Media User Panel
Marketing services firm creates ongoing national research panel of social media users age 65 or older to profile attitudes, usage, issues and perceptions of other users. Initial test panel survey complete, user panel rolling out on a broader basis in June.

Top Media Professional Tricia Stephens Joins SJ Insights
Stephens will provide strategic planning and media leadership for several clients

SJ Insights Adds Top Media Professional Amy Vranicar to Staff
Vranicar will focus on providing media research and media planning support

Kansas City Advertising Veteran Launches Research & Consulting Firm:
“SJ Insights” will focus on market intelligence, research, media services and
marketing and advertising related consulting services


SJ Insights in the news:

StreetInsider.com (4-26-18)
SJ Insights Launches Senior Social Media User Panel

KCTV5.com (4-26-18)
SJ Insights Launches Senior Social Media User Panel

Animal Health Digest (3-20-18)
New Study says social media doesn’t isolate people

KC Source Link (10-11-16)
“Ten Tips on Finding New Customers Without Spending Lots of Money
Sheree Johnson Interviewed for Site’s Monthly Entrepreneur Blog

AAF-KC Website // aafkc.com (5-15-15)
SJ Insights Hires Top Media Professional Tricia Stephens

 

 

Johnson County Community College Website //“Instructors with Influence” (9-10-14)
Sheree Johnson featured as one of two JCCC instructors selected as KC’s Most Influential Women

Kansas City Business Journal // “KC Ad Agencies Stand Apart From Peers” (8-1-14)
Sheree Johnson interviewed about Kansas City’s vibrant advertising community

Kansas City Business Journal // “Park Place Launches Virtual Look Book” (4-3-14)
Sheree Johnson interviewed about new Retail Online Shopping Concept

KC Business Magazine and ThisIsKC.com // “Kansas City’s Influential Women: Sheree Johnson”
“Passion Personified:  KC’s Most Influential Women”   
(February, 2014)
Sheree Johnson selected as one of KC’s 2014 Influential Women

AAF-KC Website // aafkc.com (2-4-14)
SJ Insights Adds Top Media Professional Amy Vranicar to Staff

AAF-KC Website // aafkc.com (5-31-13)
Meet the New AAF-KC Board Officers (Sheree Johnson elected to VP/Communications)

Advertising Age // adage.com (5-14-13)
Ad veteran Johnson launches SJ Insights

AgriMarketing Magazine // agrimarketing.com (5-14-13)
Advertising Veteran Sheree Johnson Launches Research and Consulting Firm

Daily Research News Online (5-14-13)
Insight Firm Launches in Kansas City

Visibility Magazine/Online Marketing Strategies (5-14-13)
Kansas City Advertising Veteran Launches SJ Insights

AAF-KC.com // KC Ad Briefs (5-16-13)
Kansas City Advertising Veteran Launches Research and Consulting Firm


Previous Articles of Interest:

Sheree Johnson quoted/featured in About.com about consumer’s awareness/attitudes on health care reform.

The “Mad Women” of Kansas City

MediaPost features results from Healthcare Professionals New Media Usage Study conducted by Sheree Johnson.

Social media usage research with veterinarians conducted by Sheree Johnson profiled in DVM360 and Veterinary Practice News.

Sheree Johnson discusses with AgWired research she conducted on the social media usage among U.S. farm operators (includes podcast).

Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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