As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their…
Baby-Chasing Baby Boomers Represent Growing Demographic Segment
Tagged with: Baby Boomer Trends, Baby Chasers, Senior Housing Trends, Seniors, Sheree Johnson, SJ Insights
Posted in Market Research, Target Segmentation
Posted in Market Research, Target Segmentation
More Pets Will Be Dressed This Halloween
Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.…
Tagged with: Halloween, Haloween Retail Sales, Pet Costumes, Retailing, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Uncategorized
Posted in Market Research, Research, Uncategorized
Majority of Pay-TV Subscribers Have No Plans to Cut the Cord
While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…
Tagged with: Cord Cutters, Pay-TV, Sheree Johnson, SJ Insights, Streaming Services, Streaming Video, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Wave II of Senior Social Media Panel Explores Camera Usage
Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with…
