The Story of the 1992 Super Bowl Halftime Show Prior to the early 1990s, the Super Bowl halftime show was typically based around a theme (many produced by Disney), and featured university marching bands, drill teams and other performance ensembles…
More Pets Will Be Dressed This Halloween
Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.…
Tagged with: Halloween, Haloween Retail Sales, Pet Costumes, Retailing, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Uncategorized
Posted in Market Research, Research, Uncategorized
Majority of Pay-TV Subscribers Have No Plans to Cut the Cord
While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…
Tagged with: Cord Cutters, Pay-TV, Sheree Johnson, SJ Insights, Streaming Services, Streaming Video, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Wave II of Senior Social Media Panel Explores Camera Usage
Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with…
Does Your Business Use “Creative” Job Titles?
A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for…
Tagged with: Brand Image, Business Titles, Marketing, SJ Insights, Social Media
Posted in Business Culture, Market Research, Multichannel Marketing, Research
Posted in Business Culture, Market Research, Multichannel Marketing, Research
