Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix…
5 Social Networking Mobile Apps Creating Buzz and Growing U.S. Users
You’re familiar of course with the major popular mobile social apps from Facebook to Twitter, from Instagram to Snapchat, and from WhatsApp to Skype. However, there are five social apps at the end of the list (among those with at…
Tagged with: Kik, LINE, Mobile Apps, Sheree Johnson, SJ Insights, Social Networking, Telegram, TikTok, WeChat
Posted in Mobile Apps, Social Media Marketing
Posted in Mobile Apps, Social Media Marketing
Baby-Chasing Baby Boomers Represent Growing Demographic Segment
As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their…
Tagged with: Baby Boomer Trends, Baby Chasers, Senior Housing Trends, Seniors, Sheree Johnson, SJ Insights
Posted in Market Research, Target Segmentation
Posted in Market Research, Target Segmentation
More Pets Will Be Dressed This Halloween
Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.…
Tagged with: Halloween, Haloween Retail Sales, Pet Costumes, Retailing, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Uncategorized
Posted in Market Research, Research, Uncategorized
This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).
