Note: This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to…
Note: This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to…
About seven-in-ten U.S. Adults say they need to take breaks from COVID-19 news. But that doesn’t mean they are avoiding the topic completely. In fact, 44% of U.S. adults say they are discussing the coronavirus outbreak with other people most…
I do a lot of channel surfing and streaming of TV shows – it’s part of my job to be a heavy consumer of media, TV included. How can I recommend a media type or buy a program for an…
Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day…
We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both…
As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL…