Baby-Chasing Baby Boomers Represent Growing Demographic Segment

As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their

Tagged with: , , , , ,
Posted in Market Research, Target Segmentation

Halftime Show Turning Point Started With Low Point in Its History

The Story of the 1992 Super Bowl Halftime Show Prior to the early 1990s, the Super Bowl halftime show was typically based around a theme (many produced by Disney), and featured university marching bands, drill teams and other performance ensembles

Tagged with: , , , ,
Posted in TV, TV Ratings, Uncategorized

More Pets Will Be Dressed This Halloween

Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.

Tagged with: , , , , ,
Posted in Market Research, Research, Uncategorized

100 Years of Living United

SJ Insights has been thrilled to plan and place the media for Kansas City’s biggest charity, United Way of Greater Kansas City for their year-long 100-year anniversary campaign. They are celebrating 100 years of funding good in the Kansas City

Tagged with: , , , , ,
Posted in Media Planning & Buying, Traditional Media

Majority of Pay-TV Subscribers Have No Plans to Cut the Cord

While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just

Tagged with: , , , , , ,
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV

Wave II of Senior Social Media Panel Explores Camera Usage

Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with

Tagged with: , , , , , , ,
Posted in Uncategorized