Note: This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to…
75 Words/Phrases in the New Lexicon of the Pandemic
About seven-in-ten U.S. Adults say they need to take breaks from COVID-19 news. But that doesn’t mean they are avoiding the topic completely. In fact, 44% of U.S. adults say they are discussing the coronavirus outbreak with other people most…
The Top 8 Vet Shows and 5 Things I Learned by Watching Them
I do a lot of channel surfing and streaming of TV shows – it’s part of my job to be a heavy consumer of media, TV included. How can I recommend a media type or buy a program for an…
Tagged with: Dr. Oakley Yukon Vet, Heartland Docs DVM, The Incredible Dr. Pol, The Vet Life, Vet TV, Vet TV Shows, Veterinarian TV
Posted in TV
Posted in TV
Comparing Email Benchmarks
Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day…
Tagged with: Email, Email Benchmarks, Email Marketing, Sheree Johnson, SJ Insights
Posted in Benchmarking, Email Marketing
Posted in Benchmarking, Email Marketing
Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage
We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both…
Tagged with: Sheree Johnson, SJ Insights, TV Dual Tasking, TV Multitasking, TV Viewing, TV Viewing Habits
Posted in Advertising Attention, TV
Posted in Advertising Attention, TV
NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back
As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL…
Tagged with: Chiefs, Favorite Sports, Favorite Sports Leagues, Gen Z and Sports, KC Chiefs, Patrick Mahomes
Posted in Sports, Target Segmentation
Posted in Sports, Target Segmentation
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
