Ten Tips for Conducting Market Research On a Shoestring Budget

Note:  This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to

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Posted in Market Research

75 Words/Phrases in the New Lexicon of the Pandemic

About seven-in-ten U.S. Adults say they need to take breaks from COVID-19 news. But that doesn’t mean they are avoiding the topic completely. In fact, 44% of U.S. adults say they are discussing the coronavirus outbreak with other people most

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Posted in Research

The Top 8 Vet Shows and 5 Things I Learned by Watching Them

I do a lot of channel surfing and streaming of TV shows – it’s part of my job to be a heavy consumer of media, TV included. How can I recommend a media type or buy a program for an

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Posted in TV

Comparing Email Benchmarks

Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day

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Posted in Benchmarking, Email Marketing

Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage

We all do it.  We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both

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Posted in Advertising Attention, TV

NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back

As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL

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Posted in Sports, Target Segmentation

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

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