Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness…
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By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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