Blog Archives

The Top 8 Vet Shows and 5 Things I Learned by Watching Them

I do a lot of channel surfing and streaming of TV shows – it’s part of my job to be a heavy consumer of media, TV included. How can I recommend a media type or buy a program for an

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Posted in TV

Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage

We all do it.  We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both

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Posted in Advertising Attention, TV

Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Are Surprisingly Not That Different

Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix

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Posted in Media Planning & Buying, Streaming Video, TV, Uncategorized

Halftime Show Turning Point Started With Low Point in Its History

The Story of the 1992 Super Bowl Halftime Show Prior to the early 1990s, the Super Bowl halftime show was typically based around a theme (many produced by Disney), and featured university marching bands, drill teams and other performance ensembles

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Posted in TV, TV Ratings, Uncategorized

Majority of Pay-TV Subscribers Have No Plans to Cut the Cord

While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just

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Posted in Market Research, Streaming Video, Technology, Traditional Media, TV

Are Viewers Paying Attention to TV Ads?

Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness

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Posted in Advertising Attention, Media Exposures, TV

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

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