Blog Archives

Consumers Stacking Up Streaming Services

The cost of streaming television shows and movies is rising. Over the past couple of weeks, Netflix has been increasing its subscription rates, and this past February there was lots of Facebook chatter about the email Netflix sent to customers

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Posted in Streaming Video, TV

Podcasts – Who’s Listening and to What?

Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. A proliferation of shows, involvement from celebrity talent, investment from large companies like Spotify, and the spread of technologies

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Posted in Research

Ten Tips for Conducting Market Research On a Shoestring Budget

Note:  This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to

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Posted in Market Research

75 Words/Phrases in the New Lexicon of the Pandemic

About seven-in-ten U.S. Adults say they need to take breaks from COVID-19 news. But that doesn’t mean they are avoiding the topic completely. In fact, 44% of U.S. adults say they are discussing the coronavirus outbreak with other people most

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Posted in Research

The Top 8 Vet Shows and 5 Things I Learned by Watching Them

I do a lot of channel surfing and streaming of TV shows – it’s part of my job to be a heavy consumer of media, TV included. How can I recommend a media type or buy a program for an

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Posted in TV

Comparing Email Benchmarks

Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day

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Posted in Benchmarking, Email Marketing
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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