Blog Archives

Comparing Email Benchmarks

Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day

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Posted in Benchmarking, Email Marketing

Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage

We all do it.  We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both

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Posted in Advertising Attention, TV

NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back

As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL

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Posted in Sports, Target Segmentation

Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Are Surprisingly Not That Different

Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix

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Posted in Media Planning & Buying, Streaming Video, TV, Uncategorized

5 Social Networking Mobile Apps Creating Buzz and Growing U.S. Users

You’re familiar of course with the major popular mobile social apps from Facebook to Twitter, from Instagram to Snapchat, and from WhatsApp to Skype. However, there are five social apps at the end of the list (among those with at

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Posted in Mobile Apps, Social Media Marketing

Baby-Chasing Baby Boomers Represent Growing Demographic Segment

As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their

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Posted in Market Research, Target Segmentation

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

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