Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness…
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Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 