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Are Viewers Paying Attention to TV Ads?

Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness

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Posted in Advertising Attention, Media Exposures, TV

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

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Posted in Ad Exposures, Branding, Media Exposures, Research
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