Blog Archives

Consumers Stacking Up Streaming Services

The cost of streaming television shows and movies is rising. Over the past couple of weeks, Netflix has been increasing its subscription rates, and this past February there was lots of Facebook chatter about the email Netflix sent to customers

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Posted in Streaming Video, TV

Podcasts – Who’s Listening and to What?

Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. A proliferation of shows, involvement from celebrity talent, investment from large companies like Spotify, and the spread of technologies

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Posted in Research

Comparing Email Benchmarks

Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day

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Posted in Benchmarking, Email Marketing

Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage

We all do it.  We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both

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Posted in Advertising Attention, TV

5 Social Networking Mobile Apps Creating Buzz and Growing U.S. Users

You’re familiar of course with the major popular mobile social apps from Facebook to Twitter, from Instagram to Snapchat, and from WhatsApp to Skype. However, there are five social apps at the end of the list (among those with at

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Posted in Mobile Apps, Social Media Marketing

Baby-Chasing Baby Boomers Represent Growing Demographic Segment

As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their

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Posted in Market Research, Target Segmentation
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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