Blog Archives

Sheree Johnson Earns Social Media Marketing Certification

SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency

Tagged with: , , , , , ,
Posted in Social Media Marketing, Social Media Strategy

Telephone vs. Online Surveys: Which Mode is Best?

Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either

Tagged with: , , , , , ,
Posted in Market Research

Beyond Millennials

Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once

Tagged with: , , , , ,
Posted in Target Segmentation

Are You a Tech Early Adopter? You Should Be!

(Note:  SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position

Tagged with: , , , , , , ,
Posted in Technology, TV

Sources for Email Benchmarks by Industry Type

Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. You have been tracking your email open and click-through rates, and probably have general open and click benchmarks

Tagged with: , , , , , ,
Posted in Benchmarking, Email Marketing

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

Tagged with: , , , , , , ,
Posted in Ad Exposures, Branding, Media Exposures, Research