Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.…
Blog Archives
More Pets Will Be Dressed This Halloween
Tagged with: Halloween, Haloween Retail Sales, Pet Costumes, Retailing, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Uncategorized
Posted in Market Research, Research, Uncategorized
Majority of Pay-TV Subscribers Have No Plans to Cut the Cord
While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…
Tagged with: Cord Cutters, Pay-TV, Sheree Johnson, SJ Insights, Streaming Services, Streaming Video, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Wave II of Senior Social Media Panel Explores Camera Usage
Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with…
New Way to Categorize Americans by Religion
Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to…
Tagged with: New Religious Typology, Religion, Religion Typology, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Target Segmentation
Posted in Market Research, Research, Target Segmentation
Avoid Putting Text on Images in Facebook Ads
SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably…
Tagged with: 20% Facebook Rule, Creative Rules, Facebook Ads, Facebook Busines Pages, Sheree Johnson, SJ Insights, Social Media, Text on Images
Posted in Facebook, Social Media Marketing
Posted in Facebook, Social Media Marketing
