Blog Archives

Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage

We all do it.  We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both

Tagged with: , , , , ,
Posted in Advertising Attention, TV

Are Viewers Paying Attention to TV Ads?

Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness

Tagged with: , , , , , ,
Posted in Advertising Attention, Media Exposures, TV
Insight FYI…

By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:

Stay In Touch!