The cost of streaming television shows and movies is rising. Over the past couple of weeks, Netflix has been increasing its subscription rates, and this past February there was lots of Facebook chatter about the email Netflix sent to customers…
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Consumers Stacking Up Streaming Services
Tagged with: OTT Advertising, Sheree Johnson, SJ Insights, Streaming Services, Streaming Services Prices, Streaming Services Subscribers, TV Viewing, TV/Video Advertising
Posted in Streaming Video, TV
Posted in Streaming Video, TV
Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage
We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both…
Tagged with: Sheree Johnson, SJ Insights, TV Dual Tasking, TV Multitasking, TV Viewing, TV Viewing Habits
Posted in Advertising Attention, TV
Posted in Advertising Attention, TV
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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