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Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Are Surprisingly Not That Different

Posted on October 20, 2019 by Sheree Johnson — Leave a comment

Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix…

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Posted in Media Planning & Buying, Streaming Video, TV, Uncategorized

Majority of Pay-TV Subscribers Have No Plans to Cut the Cord

Posted on September 20, 2018 by Sheree Johnson — Leave a comment

While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…

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Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
2020 Projected Political Ad Spendidng

This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).