Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day…
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Comparing Email Benchmarks
Tagged with: Email, Email Benchmarks, Email Marketing, Sheree Johnson, SJ Insights
Posted in Benchmarking, Email Marketing
Posted in Benchmarking, Email Marketing
Sources for Email Benchmarks by Industry Type
Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. You have been tracking your email open and click-through rates, and probably have general open and click benchmarks…
Tagged with: Benchmarks, Email, Email Benchmarks, Email Marketing, Industry Benchmarks, Sheree Johnson, SJ Insights
Posted in Benchmarking, Email Marketing
Posted in Benchmarking, Email Marketing
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 