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Comparing Email Benchmarks

Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day

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Posted in Benchmarking, Email Marketing

Sources for Email Benchmarks by Industry Type

Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. You have been tracking your email open and click-through rates, and probably have general open and click benchmarks

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Posted in Benchmarking, Email Marketing
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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