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Sources for Email Benchmarks by Industry Type

Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. You have been tracking your email open and click-through rates, and probably have general open and click benchmarks

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Posted in Benchmarking, Email Marketing
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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