Wave II of Senior Social Media Panel Explores Camera Usage

Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with the panel including how often and why they take pictures, and if they post their pictures (or videos).

While certainly not as active as Generation X and Millennials, Baby Boomers and even older adults use the camera on their phone quite frequently. They are also posting their pictures to Facebook or another social media platform, and many are taking selfies with friends and family and even selfies just by themselves.

We asked our panel to share any other thoughts about how they use the camera on their phone and several people mentioned (not surprisingly) using their phone for taking pictures of their grandchildren, but there were also quite a few comments about using their phone for shopping and to record information:

  • “Pictures of recipes or articles in other people’s magazines.”
  • “Information on items to comparison shop.”
  • “To compare prices on products.”
  • “I also use it to take pictures of receipts, coupons, and recipes, to take pictures of books that I want to read or purchase, or prices of items when shopping, so I know which piece was how much and from which store.”
  • “I do screen shots of recipes or lists.”

And finally, we love what this one 73 year-old gentleman shared with us:

“I use my camera phone to record life in general; my beautiful wife,
a cute baby, an interesting event, a gorgeous sunset.”

Please note:  If you are interested in submitting one or more questions for the panel in our next wave of the survey, let us know. For a nominal fee we can include up to 3 custom questions. Responses would be kept confidential to the marketer. If interested, contact sheree@sjinsights.net for pricing/more information.




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Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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