Blog Archives

Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Are Surprisingly Not That Different

Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix

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Posted in Media Planning & Buying, Streaming Video, TV, Uncategorized

Halftime Show Turning Point Started With Low Point in Its History

The Story of the 1992 Super Bowl Halftime Show Prior to the early 1990s, the Super Bowl halftime show was typically based around a theme (many produced by Disney), and featured university marching bands, drill teams and other performance ensembles

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Posted in TV, TV Ratings, Uncategorized

More Pets Will Be Dressed This Halloween

Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.

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Posted in Market Research, Research, Uncategorized

Wave II of Senior Social Media Panel Explores Camera Usage

Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with

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Posted in Uncategorized

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

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