I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a…
I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a…
Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with…
A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for…
SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably…
A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according…
A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use…