Blog Archives

Celebrating 10 Years

I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a

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Posted in Business Culture

Wave II of Senior Social Media Panel Explores Camera Usage

Earlier this year SJ Insights launched our Senior Social Media User Panel, an ongoing national market research study on the social media habits of seniors who have one or more social media accounts. We recently probed smartphone camera usage with

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Posted in Uncategorized

Does Your Business Use “Creative” Job Titles?

A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for

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Posted in Business Culture, Market Research, Multichannel Marketing, Research

Avoid Putting Text on Images in Facebook Ads

SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably

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Posted in Facebook, Social Media Marketing

SJ Insights Launches Social Media Senior Panel

A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according

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Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy

Stop Blaming Social Media

A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use

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Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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