More Pets Will Be Dressed This Halloween

Just for Fun:

The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record. Those levels or higher are expected this year as well.

One of the biggest trends for 2018 will be the growth of spending on pet costumes, with nearly 20 percent of consumers planning to dress their pets in costumes this year up from last year’s 16 percent (up 25% in one year!). This is expected to represent spending on pet costumes of over a half a billion dollars in 2018. Out of the 31.3 million Americans planning to dress their pets in costumes, Millennials (25-34) are most likely to dress up their pets, the highest seen in the history of NRF’s surveys.

Thanks to traditional pet supply stores like Petco, as well as, Amazon and Etsy, the costume choices for pets are limitless. The most popular pet costumes characters were pumpkin, hot dog, bumble bee, and the devil. Dog, lion, and pirate were also all tied at the same level of preference of popular pet costumes.

The top five costumes for adults were a witch, a Batman character, an animal, a Marvel superhero, and a vampire. The top five for children were superhero; Batman character or princess, which were tied for the same spot; animal; Spiderman; and a Star Wars character.




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Posted in Market Research, Research, Uncategorized

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