Blog Archives

More Pets Will Be Dressed This Halloween

Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.

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Posted in Market Research, Research, Uncategorized
2020 Projected Political Ad Spendidng

This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).