Note: This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to…
Blog Archives
Baby-Chasing Baby Boomers Represent Growing Demographic Segment
As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their…
Tagged with: Baby Boomer Trends, Baby Chasers, Senior Housing Trends, Seniors, Sheree Johnson, SJ Insights
Posted in Market Research, Target Segmentation
Posted in Market Research, Target Segmentation
More Pets Will Be Dressed This Halloween
Just for Fun: The National Retail Federation recently reported that last year’s spending on Halloween broke new records. Retail spending was $9.1 billion in 2017 with the number of people celebrating at 179 million. They spent $86.13 each, another record.…
Tagged with: Halloween, Haloween Retail Sales, Pet Costumes, Retailing, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Uncategorized
Posted in Market Research, Research, Uncategorized
Majority of Pay-TV Subscribers Have No Plans to Cut the Cord
While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…
Tagged with: Cord Cutters, Pay-TV, Sheree Johnson, SJ Insights, Streaming Services, Streaming Video, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Does Your Business Use “Creative” Job Titles?
A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for…
Tagged with: Brand Image, Business Titles, Marketing, SJ Insights, Social Media
Posted in Business Culture, Market Research, Multichannel Marketing, Research
Posted in Business Culture, Market Research, Multichannel Marketing, Research
New Way to Categorize Americans by Religion
Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to…
Tagged with: New Religious Typology, Religion, Religion Typology, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Target Segmentation
Posted in Market Research, Research, Target Segmentation
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 