Blog Archives

Millennials’ and Boomers’ Favorite TV/Video Shows & Networks Are Surprisingly Not That Different

Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes only 20-25 minutes per day to Netflix

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Posted in Media Planning & Buying, Streaming Video, TV, Uncategorized

100 Years of Living United

SJ Insights has been thrilled to plan and place the media for Kansas City’s biggest charity, United Way of Greater Kansas City for their year-long 100-year anniversary campaign. They are celebrating 100 years of funding good in the Kansas City

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Posted in Media Planning & Buying, Traditional Media
Insight FYI…

By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:

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