Before an audience can be affected by advertising messages, they need to first be paying attention. Then once they are exposed to an ad, with enough media weight and with the content of the ad creating impact, then the awareness…
Blog Archives
Are You a Tech Early Adopter? You Should Be!
(Note: SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position…
Tagged with: Advertising, Content Viewing Devices, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Technology, TV
Posted in Technology, TV
Posted in Technology, TV
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 