I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a…
Blog Archives
Celebrating 10 Years
Tagged with: Advertising, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Social Media
Posted in Business Culture
Posted in Business Culture
Stop Blaming Social Media
A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use…
Tagged with: Digital Strategy, Facebook, Sheree Johnson, SJ Insights, Social Media, Social Media Research
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Ten Do’s & Don’ts for Using #Hashtags for Business
The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is…
Tagged with: Digital Strategy, Engagement, Hashtag, Hashtags, Sheree Johnson, SJ Insights, Social Media
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Are You a Tech Early Adopter? You Should Be!
(Note: SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position…
Tagged with: Advertising, Content Viewing Devices, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Technology, TV
Posted in Technology, TV
Posted in Technology, TV
Web Analytics: Dashboards Simplified
Does looking at your Google Analytics report leave you cross-eyed? In evaluating your site traffic do you become overwhelmed with TMI? Is the right information even being captured? What does the data really tell you? Would you show your CEO your current 12-page report? (Hopefully not!)
Tagged with: Dashboards, Digital Strategy, Google Analytics, KPIs, Sheree Johnson, SJ Insights, Web Analytics
Posted in Web Analytics
Posted in Web Analytics
Understanding the Impact of Facebook Business Page Changes
Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.
Tagged with: Digital Strategy, Facebook Busines Pages, Facebook Pages, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Strategy
Posted in Facebook, Social Media Strategy
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 