Blog Archives

Stop Blaming Social Media

A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use

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Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy

Ten Do’s & Don’ts for Using #Hashtags for Business

The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is

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Posted in Social Media Marketing, Social Media Strategy

Are You a Tech Early Adopter? You Should Be!

(Note:  SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position

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Posted in Technology, TV

Web Analytics: Dashboards Simplified

Does looking at your Google Analytics report leave you cross-eyed? In evaluating your site traffic do you become overwhelmed with TMI? Is the right information even being captured? What does the data really tell you? Would you show your CEO your current 12-page report? (Hopefully not!)

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Posted in Web Analytics

Understanding the Impact of Facebook Business Page Changes

Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

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Posted in Facebook, Social Media Strategy

Audio Platforms Co-Existing?

Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as audio listening is perhaps the platform most conducive to today’s propensity towards multi-tasking.  Among the choices, digital streaming seems to carry the

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Posted in Radio, Research