While the rise of streaming services has certainly taken the TV world by storm with the likes of Netflix, Amazon Prime, Hulu, Sling TV and more, the majority of consumers seem unwilling to give up on their Pay-TV subscription just…
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Majority of Pay-TV Subscribers Have No Plans to Cut the Cord
Tagged with: Cord Cutters, Pay-TV, Sheree Johnson, SJ Insights, Streaming Services, Streaming Video, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Posted in Market Research, Streaming Video, Technology, Traditional Media, TV
Are You a Tech Early Adopter? You Should Be!
(Note: SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position…
Tagged with: Advertising, Content Viewing Devices, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Technology, TV
Posted in Technology, TV
Posted in Technology, TV
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 