Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.
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Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 