Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.
Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years: