Blog Archives

Avoid Putting Text on Images in Facebook Ads

SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably

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Posted in Facebook, Social Media Marketing

SJ Insights Launches Social Media Senior Panel

A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according

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Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy

Stop Blaming Social Media

A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use

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Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy

Target Any Audience Using Facebook Ads

79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as

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Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation

Understanding the Impact of Facebook Business Page Changes

Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

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Posted in Facebook, Social Media Strategy

New Twitter TV Ratings Quantify Social Reach

Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.

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Posted in Facebook, Research, Social Media Strategy, TV Ratings, Twitter