Blog Archives

Ten Do’s & Don’ts for Using #Hashtags for Business

The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is

Tagged with: , , , , , ,
Posted in Social Media Marketing, Social Media Strategy

Sheree Johnson Earns Social Media Marketing Certification

SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency

Tagged with: , , , , , ,
Posted in Social Media Marketing, Social Media Strategy

Understanding the Impact of Facebook Business Page Changes

Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

Tagged with: , , , , ,
Posted in Facebook, Social Media Strategy

New Twitter TV Ratings Quantify Social Reach

Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.

Tagged with: , , , ,
Posted in Facebook, Research, Social Media Strategy, TV Ratings, Twitter
Positive Brand Experiences
Negative Brand Experiences