A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according…
Blog Archives
SJ Insights Launches Social Media Senior Panel
Tagged with: Elderly Facebook Usage, elderly social media use, Senior Facebook Usage, Senior Social Media Usage Panel, Sheree Johnson, SJ Insights, Social Media, social media senior usage, Social Media Usage, Social Media Usage among Adults 65+, social media use among seniors
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Stop Blaming Social Media
A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use…
Tagged with: Digital Strategy, Facebook, Sheree Johnson, SJ Insights, Social Media, Social Media Research
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Target Any Audience Using Facebook Ads
79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as…
Tagged with: Facebook Ads, Facebook Targeting, Instagram Ads, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Ten Do’s & Don’ts for Using #Hashtags for Business
The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is…
Tagged with: Digital Strategy, Engagement, Hashtag, Hashtags, Sheree Johnson, SJ Insights, Social Media
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Sheree Johnson Earns Social Media Marketing Certification
SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency…
Tagged with: #KnowYourSocial, Hootsuite, Sheree Johnson, SJ Insights, Social Media, Social Media Certification, Social Media Marketing
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Understanding the Impact of Facebook Business Page Changes
Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.
Tagged with: Digital Strategy, Facebook Busines Pages, Facebook Pages, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Strategy
Posted in Facebook, Social Media Strategy
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 