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The Future Is Blue

But again, the reason blue has been selected for 2014 as the color of the year was not because of its popularity, but because it’s a calming color, that reflects tranquility and peacefulness. It is friendly, approachable and relaxing. It’s a bit nostalgic, yet can symbolize unlimited thinking and innovation. It’s a day at the beach, with a clear blue sky above. It’s a good choice, we could all use a little blue.

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Posted in 2014 Predictions, Branding, Research
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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