Blog Archives

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

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Posted in Ad Exposures, Branding, Media Exposures, Research

Time to Grade Your Brand

Listening to customers and prospective buyers provides an exceptional opportunity to innovate, invigorate a product or business and make smarter decisions throughout an entire organization. The best companies take time to listen to what the marketplace is saying about them, and while research can be typically done at any point of time throughout the year, September is an especially important month to understand the challenges and opportunities ahead, as marketing budgets for the forthcoming new year are being set.

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Posted in Branding, Research

The Future Is Blue

But again, the reason blue has been selected for 2014 as the color of the year was not because of its popularity, but because it’s a calming color, that reflects tranquility and peacefulness. It is friendly, approachable and relaxing. It’s a bit nostalgic, yet can symbolize unlimited thinking and innovation. It’s a day at the beach, with a clear blue sky above. It’s a good choice, we could all use a little blue.

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Posted in 2014 Predictions, Branding, Research

CMO Tenure Increases Despite Brand Marketing Complexities

Now more than ever, brands are highly visible – everything a marketer does for, with, or to a brand, absolutely everything, leaves a footprint.

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Posted in Branding