Listening to customers and prospective buyers provides an exceptional opportunity to innovate, invigorate a product or business and make smarter decisions throughout an entire organization. The best companies take time to listen to what the marketplace is saying about them, and while research can be typically done at any point of time throughout the year, September is an especially important month to understand the challenges and opportunities ahead, as marketing budgets for the forthcoming new year are being set.
Blog Archives
Time to Grade Your Brand
Tagged with: Brand Awareness Research, Brand Experience, Brand Scorecard, Branding, Marketing, Online Surveys, Sheree Johnson, SJ Insights
Posted in Branding, Research
Posted in Branding, Research
The Future Is Blue
But again, the reason blue has been selected for 2014 as the color of the year was not because of its popularity, but because it’s a calming color, that reflects tranquility and peacefulness. It is friendly, approachable and relaxing. It’s a bit nostalgic, yet can symbolize unlimited thinking and innovation. It’s a day at the beach, with a clear blue sky above. It’s a good choice, we could all use a little blue.
Tagged with: Benjamin Moore Breath of Fresh Air, Branding, Futurist, Pantone Dazzling Blue, Psychology of Color, Sheree Johnson, SJ Insights
Posted in 2014 Predictions, Branding, Research
Posted in 2014 Predictions, Branding, Research
CMO Tenure Increases Despite Brand Marketing Complexities
Now more than ever, brands are highly visible – everything a marketer does for, with, or to a brand, absolutely everything, leaves a footprint.
Tagged with: Brand Experience, Brand Image, Branding, CMO Tenure, Sheree Johnson, SJ Insights
Posted in Branding
Posted in Branding
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 