Blog Archives

Telephone vs. Online Surveys: Which Mode is Best?

Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either

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Posted in Market Research
2020 Projected Political Ad Spendidng

This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).