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Ten Tips for Conducting Market Research On a Shoestring Budget

Note:  This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and have limited resources to

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Telephone vs. Online Surveys: Which Mode is Best?

Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either

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Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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