Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either…
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Telephone vs. Online Surveys: Which Mode is Best?
Tagged with: Market Research, Online Surveys, Polls, Research, Sheree Johnson, SJ Insights, Telephone Surveys
Posted in Market Research
Posted in Market Research
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
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