Blog Archives

Telephone vs. Online Surveys: Which Mode is Best?

Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either

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Posted in Market Research

Time to Grade Your Brand

Listening to customers and prospective buyers provides an exceptional opportunity to innovate, invigorate a product or business and make smarter decisions throughout an entire organization. The best companies take time to listen to what the marketplace is saying about them, and while research can be typically done at any point of time throughout the year, September is an especially important month to understand the challenges and opportunities ahead, as marketing budgets for the forthcoming new year are being set.

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Posted in Branding, Research