Does looking at your Google Analytics report leave you cross-eyed? In evaluating your site traffic do you become overwhelmed with TMI? Is the right information even being captured? What does the data really tell you? Would you show your CEO your current 12-page report? (Hopefully not!)
Blog Archives
Web Analytics: Dashboards Simplified
Tagged with: Dashboards, Digital Strategy, Google Analytics, KPIs, Sheree Johnson, SJ Insights, Web Analytics
Posted in Web Analytics
Posted in Web Analytics
In Search of Multichannel Marketing
As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,…
Tagged with: Digital Strategy, Integrated Marketing Communications, Marketing, Metrics, Multichannel, Sheree Johnson, SJ Insights, Web Analytics
Posted in Multichannel Marketing
Posted in Multichannel Marketing
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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