Blog Archives

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

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Posted in Ad Exposures, Branding, Media Exposures, Research

Audio Platforms Co-Existing?

Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as audio listening is perhaps the platform most conducive to today’s propensity towards multi-tasking.  Among the choices, digital streaming seems to carry the

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Posted in Radio, Research

In Search of Multichannel Marketing

As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,

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Posted in Multichannel Marketing

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

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