Blog Archives

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

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Posted in Ad Exposures, Branding, Media Exposures, Research

Audio Platforms Co-Existing?

Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as audio listening is perhaps the platform most conducive to today’s propensity towards multi-tasking.  Among the choices, digital streaming seems to carry the

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Posted in Radio, Research

In Search of Multichannel Marketing

As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,

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Posted in Multichannel Marketing