A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been…
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In Search of Multichannel Marketing
As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,…
Tagged with: Digital Strategy, Integrated Marketing Communications, Marketing, Metrics, Multichannel, Sheree Johnson, SJ Insights, Web Analytics
Posted in Multichannel Marketing
Posted in Multichannel Marketing
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 