Blog Archives

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

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Posted in Ad Exposures, Branding, Media Exposures, Research

In Search of Multichannel Marketing

As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,

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Posted in Multichannel Marketing
2020 Projected Political Ad Spendidng

This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).