Blog Archives

New Research Sheds Light on Daily Ad Exposures

A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been

Tagged with: , , , , , , ,
Posted in Ad Exposures, Branding, Media Exposures, Research

In Search of Multichannel Marketing

As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,

Tagged with: , , , , , , ,
Posted in Multichannel Marketing
Top Magazine Brands