Blog Archives

Does Your Business Use “Creative” Job Titles?

A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for

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Posted in Business Culture, Market Research, Multichannel Marketing, Research

In Search of Multichannel Marketing

As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,

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Posted in Multichannel Marketing