Blog Archives

Baby-Chasing Baby Boomers Represent Growing Demographic Segment

As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their

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Posted in Market Research, Target Segmentation

New Way to Categorize Americans by Religion

  Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to

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Posted in Market Research, Research, Target Segmentation

Target Any Audience Using Facebook Ads

79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as

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Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation

Beyond Millennials

Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once

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Posted in Target Segmentation