Blog Archives

NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back

As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL

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Posted in Sports, Target Segmentation

Baby-Chasing Baby Boomers Represent Growing Demographic Segment

As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their

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Posted in Market Research, Target Segmentation

New Way to Categorize Americans by Religion

  Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to

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Posted in Market Research, Research, Target Segmentation

Target Any Audience Using Facebook Ads

79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as

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Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation

Beyond Millennials

Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once

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Posted in Target Segmentation

How much do you know about digital topics?

Test your knowledge on digital topics and terms by taking Pew’s 10-question quiz. Then see how your answers compare with results of a nationally representative poll of 4,272 randomly selected U.S. adults, conducted June 3 to June 17, 2019, using Pew Research Center’s American Trends Panel. When you finish, you will be able to compare your score with other Americans who took the quiz and see the correct answer for each question.

Recently SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).