As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL…
Blog Archives
NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back
Tagged with: Chiefs, Favorite Sports, Favorite Sports Leagues, Gen Z and Sports, KC Chiefs, Patrick Mahomes
Posted in Sports, Target Segmentation
Posted in Sports, Target Segmentation
Baby-Chasing Baby Boomers Represent Growing Demographic Segment
As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their…
Tagged with: Baby Boomer Trends, Baby Chasers, Senior Housing Trends, Seniors, Sheree Johnson, SJ Insights
Posted in Market Research, Target Segmentation
Posted in Market Research, Target Segmentation
New Way to Categorize Americans by Religion
Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to…
Tagged with: New Religious Typology, Religion, Religion Typology, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Target Segmentation
Posted in Market Research, Research, Target Segmentation
Target Any Audience Using Facebook Ads
79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as…
Tagged with: Facebook Ads, Facebook Targeting, Instagram Ads, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Beyond Millennials
Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once…
Tagged with: Generation Marketing, Marketing, Millennial Marketing, Millennials, Sheree Johnson, SJ Insights
Posted in Target Segmentation
Posted in Target Segmentation
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 