Blog Archives

Avoid Putting Text on Images in Facebook Ads

SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably

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Posted in Facebook, Social Media Marketing

Stop Blaming Social Media

A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use

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Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy

Target Any Audience Using Facebook Ads

79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as

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Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation

Ten Do’s & Don’ts for Using #Hashtags for Business

The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is

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Posted in Social Media Marketing, Social Media Strategy

Sheree Johnson Earns Social Media Marketing Certification

SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency

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Posted in Social Media Marketing, Social Media Strategy