Blog Archives

Does Your Business Use “Creative” Job Titles?

A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for

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Posted in Business Culture, Market Research, Multichannel Marketing, Research

CMO Tenure Increases Despite Brand Marketing Complexities

Now more than ever, brands are highly visible – everything a marketer does for, with, or to a brand, absolutely everything, leaves a footprint.

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Posted in Branding