A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for…
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Does Your Business Use “Creative” Job Titles?
Tagged with: Brand Image, Business Titles, Marketing, SJ Insights, Social Media
Posted in Business Culture, Market Research, Multichannel Marketing, Research
Posted in Business Culture, Market Research, Multichannel Marketing, Research
CMO Tenure Increases Despite Brand Marketing Complexities
Now more than ever, brands are highly visible – everything a marketer does for, with, or to a brand, absolutely everything, leaves a footprint.
Tagged with: Brand Experience, Brand Image, Branding, CMO Tenure, Sheree Johnson, SJ Insights
Posted in Branding
Posted in Branding
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 