Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.
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Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 