Blog Archives

Avoid Putting Text on Images in Facebook Ads

SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably

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Posted in Facebook, Social Media Marketing

Understanding the Impact of Facebook Business Page Changes

Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

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Posted in Facebook, Social Media Strategy
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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