Blog Archives

Avoid Putting Text on Images in Facebook Ads

SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably

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Posted in Facebook, Social Media Marketing

Understanding the Impact of Facebook Business Page Changes

Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

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Posted in Facebook, Social Media Strategy
2020 Projected Political Ad Spendidng

This past summer SJ Insights’ CEO Sheree Johnson, was invited to join the University of Kansas Advisory Board for its Master of Science in Integrated Marketing Communications program. Sheree was also appointed Vice President of Finance for the American Advertising Federation – Kansas City (AAF-KC).