A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been…
Blog Archives
Audio Platforms Co-Existing?
Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as audio listening is perhaps the platform most conducive to today’s propensity towards multi-tasking. Among the choices, digital streaming seems to carry the…
Tagged with: AM/FM Radio, Audio, Digital Strategy, Internet Radio, Multichannel, Online Radio, Radio, Sheree Johnson, SJ Insights
Posted in Radio, Research
Posted in Radio, Research
In Search of Multichannel Marketing
As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,…
Tagged with: Digital Strategy, Integrated Marketing Communications, Marketing, Metrics, Multichannel, Sheree Johnson, SJ Insights, Web Analytics
Posted in Multichannel Marketing
Posted in Multichannel Marketing
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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