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Celebrating 10 Years

I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a

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Posted in Business Culture

Does Your Business Use “Creative” Job Titles?

A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for

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Posted in Business Culture, Market Research, Multichannel Marketing, Research
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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