Pew Research Center has recently launched a new way to classify religions based on beliefs and behaviors that cut across many religious identities. While most American adults identify with a religion, describing themselves as Protestants, Catholics or Jews (to…
New Way to Categorize Americans by Religion
Tagged with: New Religious Typology, Religion, Religion Typology, Sheree Johnson, SJ Insights
Posted in Market Research, Research, Target Segmentation
Posted in Market Research, Research, Target Segmentation
Avoid Putting Text on Images in Facebook Ads
SJ Insights places Facebook ads for many of our clients – using Facebook’s phenomenal targeting tool and low cost, this ad program can provide very effective results. Despite giving clients the specifications of Facebook’s “rules” about text in images, invariably…
Tagged with: 20% Facebook Rule, Creative Rules, Facebook Ads, Facebook Busines Pages, Sheree Johnson, SJ Insights, Social Media, Text on Images
Posted in Facebook, Social Media Marketing
Posted in Facebook, Social Media Marketing
SJ Insights Launches Social Media Senior Panel
A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according…
Tagged with: Elderly Facebook Usage, elderly social media use, Senior Facebook Usage, Senior Social Media Usage Panel, Sheree Johnson, SJ Insights, Social Media, social media senior usage, Social Media Usage, Social Media Usage among Adults 65+, social media use among seniors
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Stop Blaming Social Media
A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use…
Tagged with: Digital Strategy, Facebook, Sheree Johnson, SJ Insights, Social Media, Social Media Research
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Target Any Audience Using Facebook Ads
79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as…
Tagged with: Facebook Ads, Facebook Targeting, Instagram Ads, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
