We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both…
Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage
Tagged with: Sheree Johnson, SJ Insights, TV Dual Tasking, TV Multitasking, TV Viewing, TV Viewing Habits
Posted in Advertising Attention, TV
Posted in Advertising Attention, TV
NFL has been Losing Younger Fans; QB’s like Patrick Mahomes Could Get Them Back
As the Super Bowl approaches in about a week, we ran across this interesting Statista report. While Americans love the NFL, change is looming down the road. And while baseball is often referred to as “America’s favorite pastime,” the NFL…
Tagged with: Chiefs, Favorite Sports, Favorite Sports Leagues, Gen Z and Sports, KC Chiefs, Patrick Mahomes
Posted in Sports, Target Segmentation
Posted in Sports, Target Segmentation
5 Social Networking Mobile Apps Creating Buzz and Growing U.S. Users
You’re familiar of course with the major popular mobile social apps from Facebook to Twitter, from Instagram to Snapchat, and from WhatsApp to Skype. However, there are five social apps at the end of the list (among those with at…
Tagged with: Kik, LINE, Mobile Apps, Sheree Johnson, SJ Insights, Social Networking, Telegram, TikTok, WeChat
Posted in Mobile Apps, Social Media Marketing
Posted in Mobile Apps, Social Media Marketing
Baby-Chasing Baby Boomers Represent Growing Demographic Segment
As Baby Boomers retire from the workforce and their Millennial children start families, a new trend has emerged: “Baby Chasing.” According to a new study from Meyers Research, 25 percent of Baby Boomers are moving to be close to their…
Tagged with: Baby Boomer Trends, Baby Chasers, Senior Housing Trends, Seniors, Sheree Johnson, SJ Insights
Posted in Market Research, Target Segmentation
Posted in Market Research, Target Segmentation
Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:
SJ Insights, LLC 