A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according…
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SJ Insights Launches Social Media Senior Panel
Tagged with: Elderly Facebook Usage, elderly social media use, Senior Facebook Usage, Senior Social Media Usage Panel, Sheree Johnson, SJ Insights, Social Media, social media senior usage, Social Media Usage, Social Media Usage among Adults 65+, social media use among seniors
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy
Stop Blaming Social Media
A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use…
Tagged with: Digital Strategy, Facebook, Sheree Johnson, SJ Insights, Social Media, Social Media Research
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy
Telephone vs. Online Surveys: Which Mode is Best?
Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either…
Tagged with: Market Research, Online Surveys, Polls, Research, Sheree Johnson, SJ Insights, Telephone Surveys
Posted in Market Research
Posted in Market Research
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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