Blog Archives

SJ Insights Launches Social Media Senior Panel

A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the U.S. population. By 2050, 22% of Americans will be 65 and older, according

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Posted in Facebook, Market Research, Research, Seniors Social Media Usage, Social Media Strategy

Stop Blaming Social Media

A new University of Kansas study finds that spending time on social media networks won’t leave you feeling isolated or lonely. The KU study was recently published in the journal “Information, Communication & Society” and concludes that social media use

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Posted in Facebook, Market Research, Research, Social Media Marketing, Social Media Strategy

Telephone vs. Online Surveys: Which Mode is Best?

Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either

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Posted in Market Research
Insight FYI…

Despite a string of controversies and the relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years:

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