A recent survey conducted by Twitter suggests that companies should consider cutting from their vocabulary cringe-worthy job titles for marketing, digital, social media and other positions. They started appearing when the internet bubble was exploding, went out of favor for…
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Does Your Business Use “Creative” Job Titles?
Tagged with: Brand Image, Business Titles, Marketing, SJ Insights, Social Media
Posted in Business Culture, Market Research, Multichannel Marketing, Research
Posted in Business Culture, Market Research, Multichannel Marketing, Research
In Search of Multichannel Marketing
As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,…
Tagged with: Digital Strategy, Integrated Marketing Communications, Marketing, Metrics, Multichannel, Sheree Johnson, SJ Insights, Web Analytics
Posted in Multichannel Marketing
Posted in Multichannel Marketing
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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