I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a…
Blog Archives
Celebrating 10 Years
Tagged with: Advertising, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Social Media
Posted in Business Culture
Posted in Business Culture
Consumers Stacking Up Streaming Services
The cost of streaming television shows and movies is rising. Over the past couple of weeks, Netflix has been increasing its subscription rates, and this past February there was lots of Facebook chatter about the email Netflix sent to customers…
Tagged with: OTT Advertising, Sheree Johnson, SJ Insights, Streaming Services, Streaming Services Prices, Streaming Services Subscribers, TV Viewing, TV/Video Advertising
Posted in Streaming Video, TV
Posted in Streaming Video, TV
Podcasts – Who’s Listening and to What?
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. A proliferation of shows, involvement from celebrity talent, investment from large companies like Spotify, and the spread of technologies…
Comparing Email Benchmarks
Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day…
Tagged with: Email, Email Benchmarks, Email Marketing, Sheree Johnson, SJ Insights
Posted in Benchmarking, Email Marketing
Posted in Benchmarking, Email Marketing
Juggling Act: Impact of TV Viewing Simultaneous to Digital Usage
We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both…
Tagged with: Sheree Johnson, SJ Insights, TV Dual Tasking, TV Multitasking, TV Viewing, TV Viewing Habits
Posted in Advertising Attention, TV
Posted in Advertising Attention, TV
5 Social Networking Mobile Apps Creating Buzz and Growing U.S. Users
You’re familiar of course with the major popular mobile social apps from Facebook to Twitter, from Instagram to Snapchat, and from WhatsApp to Skype. However, there are five social apps at the end of the list (among those with at…
Tagged with: Kik, LINE, Mobile Apps, Sheree Johnson, SJ Insights, Social Networking, Telegram, TikTok, WeChat
Posted in Mobile Apps, Social Media Marketing
Posted in Mobile Apps, Social Media Marketing
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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