Social media has become today’s new “water cooler” in terms of conversations about TV programs and events. In addition to creating chatter and buzz among current TV viewers of a show, social media is also driving new viewers to programs.
Blog Archives
Wearable Computing or Redundant Gadget?
(9/14 UPDATE: Today, Apple finally launched their watch, called simply, “The Apple Watch.”) (10/13 UPDATE: Apple competitors are doing a happy dance having dodged a bullet that Apple didn’t announce the iWatch launch as some had predicted they would do…
Tagged with: Galaxy Gear, iWatch, Sheree Johnson, SJ Insights, Smartwatch, Smartwatches, Tech Gadgets, Wearable Computing
Posted in Wearable Computing
Posted in Wearable Computing
In Search of Multichannel Marketing
As I was preparing for a Web Analytics class I teach I noticed some of the text books used for this course and other Digital Marketing courses were defining multichannel marketing differently. Not surprising since I was comparing different authors,…
Tagged with: Digital Strategy, Integrated Marketing Communications, Marketing, Metrics, Multichannel, Sheree Johnson, SJ Insights, Web Analytics
Posted in Multichannel Marketing
Posted in Multichannel Marketing
CMO Tenure Increases Despite Brand Marketing Complexities
Now more than ever, brands are highly visible – everything a marketer does for, with, or to a brand, absolutely everything, leaves a footprint.
Tagged with: Brand Experience, Brand Image, Branding, CMO Tenure, Sheree Johnson, SJ Insights
Posted in Branding
Posted in Branding
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
SJ Insights, LLC 